Logo Project X

Project X

Project X was not just any event. It was the reflection of everything we are: community, innovation, and passion for sports. An exclusive experience for athletes, team, and brands that live and build PICSIL from the inside. Today we open the doors for you to discover everything that happened there.

 

Why did we celebrate Project X?

Project X was born out of the need to celebrate a key stage in PICSIL's history. After years of growing alongside a loyal community, it was time to do something different. Something that would bring together the people, achievements, and ideas that define us.

These were the main reasons for organizing this tan special event:

  • 🎯 Opening of our first physical store: a space designed to live the PICSIL experience to the fullest.

  • 📱 100,000 followers on Instagram: a community that keeps growing and motivating us every day.

  • 🏋️ Gathering our athletes: to share, train, and live a unique moment together.

  • 🔥 Presenting a new (very secret) product: only the athletes present were able to discover it... for now.

An event with purpose, full of energy, community, and many surprises.

 

An immersive experience

From June 25 to 29, Project X transformed a villa in Villalba into the epicenter of the PICSIL community. It was much more than an event: it was an immersive experience designed for our athletes, for the community, and for the future of the brand.

For five days, we brought our athletes together in a unique environment, where every detail was designed to foster connection, training, and team spirit. The athletes arrived progressively and were welcomed with an exclusive welcome pack, courtesy of PICSIL and the brands that collaborated in this edition: UperformMarvin, Compex, Luna Nueva, Sloan, Nocco, Kingsbox and Yexdra.

Each morning began with workouts designed to test our products. The rest of the day was filled with meals shared, talks, laughter, and moments of real connection. It was a total gathering between athletes, the PICSIL team, and brands that share our values.

We deeply thank the collaborating brands for adding talent, energy, and vision to this edition. Without them, Project X would not have been the same.

 

An unforgettable Saturday: this was the official store opening

Opening our first physical store was not just about placing products in a showcase. We wanted to create a space that breathed PICSIL from every corner: innovation, sport, closeness, and community.

The highlight of Project X came on Saturday, when all our athletes traveled to our new physical store to experience a very special day.

The inauguration was a full-fledged celebration, including training. The athletes held a session open to the public where energy, commitment, and passion for performance were palpable.

After the training, we shared snacks with the whole team and attendees in a family atmosphere. Additionally, we set up a photocall to immortalize the moment and share it with the entire community.

The day was a true reflection of what PICSIL represents: sport, community, innovation... and a strong desire to keep growing.

Athlete jumping to the Rope in a box of Crossfit

 

A new product that will change the game

Although we cannot reveal all the details yet, we can confirm that at Project X a very special product was internally revealed. One that we have been developing with care, research, and direct feedback from our athletes.

During the gathering at the villa, one of the most anticipated and secret moments of the event arrived: we took the athletes to a closed room, where we showed them the new product that will soon be on sale for the first time.

Their reactions said it all: surprise, excitement, and great anticipation. They were able to see it, touch it, try it, and learn about the story behind its creation. Very soon you will also be able to know it. And we assure you that it will not leave you indifferent.

 

100K followers: an achievement that belongs to everyone

Reaching 100,000 followers on Instagram is much more than a number. It is proof that there are thousands of people who trust in us, they follow us day by day, train with our products, and share our vision of sports.

This milestone deserved to be celebrated. And what better way to do it than with all of you, in person, with energy, smiles, and shared workouts.

Additionally, we held a special giveaway on Instagram with products from the brands that collaborated on Project X, as a thank you to this great community that makes it possible.

Thank you for being part of this community. Let's go for the next 100K!

 

Everything that happened is on our social media

During the five days of Project X, we didn't stop capturing every moment: workouts, reactions, laughter, confessions, launches, coexistence, and pure community. You can relive the entire experience on our Instagram or YouTube.

    Project X was a celebration, but also a statement of intent: we keep growing, we keep innovating, and we do it with you. Thanks to everyone who lived it with us and to those who keep pushing every day.

     

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