About Us

2012 Challenge

It all starts in 2012 with a simple question: “Are you able to create some Grips For Cross Training? "

What begins as a personal challenge, which quickly transforms into a business idea.

Production is done in the kitchen and basement of our house, with the help of our mother sewing the first units. Each pair of Grips It is unique, and quickly finds an answer among hundreds of customers in Spain.

2014 growth

The volume of orders grows and the company needs to evolve. We acquire industrial machinery and move production from the family environment to a ship in Cintruénigo (Navarra).

The commitment to the online channel and social networks positions PICSIL as a reference brand in accessories for Cross Training in Spain.

2015 Expansion. The presence in European competitions begins with a table, a tent and a canvas

The international sale is activated, first in Amazon and then through new distributors, going to the vast majority of events realized with crossing and fitness in Italy, France, UK and Germany
International demand grows and the facilities are extended with a second ship, while the first is reconvisaged in a training box and product test center.
The brand begins to export to key countries in Europe and Seconsolide as a technical reference for demanding athletes.

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2016 Sustainable commitment

This year marks a deep change in the company's philosophy. The decision is made to completely eliminate the use of natural leather in the product catalog. Since then, all Grips They are manufactured with vegan and sustainable synthetic leather. In addition, we replace all traditional plastics with recycled and responsible materials, both in products and packaging.

This transformation becomes an axis -strategic, with the aim of building a brand committed to people's planet and health.

2017 International Opening

America and the Middle East

In 2017, PICSIL takes a key step in its global strategy with the opening of its operational headquarters and warehouse in Miami, Florida (USA), with the aim of offering a faster, efficient and competitive service to rates in the United States, Canada and Latin America.

This implementation allows you to reduce start -up times, optimize logistics costs and improve purchase experience throughout the American continent. In parallel, commercial deployment begins in the Middle East, with presence through local distributors in the United Arab Emirates, strengthening the brand in a strategic and growing region within the functional sport sector.

2020 global recognition

PICSIL becomes one of the most recognized brands in Europe in the field of Cross Training.

Participate in first -level international competitions, and is one of the Navarrese companies with the highest sales volume on Amazon.
The brand continues to bet on sport and athletes, adding various ambassadors of The best athletes in the world, reinforcing its positioning as a global reference in sports equipment.

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Button Label

2021 Restructuring and International Consolidation

PICSIL becomes one of the most recognized brands in Europe in the field of Cross Training

After overcoming the effects of global pandemic, in 2021 PICSIL begins a deep organizational restructuring with the aim of preparing the company for the years of growth planned.
The internal structure is redesigned, the equipment is professionalized and key processes are optimized in the areas of product, logistics, marketing and international expansion.
That same year, a new website is launched, designed to offer a better experience to the user and reinforce the PICSIL community globally.
The international presence is consolidated in more than 40 countries, with a network of more than 400 distributors and active expansion towards new markets such as Australia, Brazil or Arab Emirates.
The brand evolves towards a solid, scalable and prepared structure to lead the functional sport sector globally.

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2022 - 2023 Global Logistics Efficiency

An international distribution strategy is implemented that allows you to approach the final consumer even more.

Eight logistics centers open in Mexico, the United States, Canada, Spain, the Canary Islands, the United Kingdom and Dubai. This logistics network allows faster deliveries, without tariffs or additional costs, improving the purchase experience and eliminating barriers to the customer in each market.

2025 A new stage: Kombat and Picsil Showdown

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In 2025 Kombat, the specialized clothing and equipment for contact sports such as MMA, Boxing or Jiu-Jitsu is launched
This project was born with a vision of global growth, based on collaboration with federations, athletes and sports organizations, with the aim of making these more accessible, safe and visible sports.
That same year, the first edition of the Picsil Showdown in Pamplona is celebrated. For contact sports such as MMA, Boxeo or Jiu-Jitsu
An its own event that manages to gather more than 1,200atletas and more than 4,500 attendees, becoming a European reference within functional sport.
This meeting focuses on the community, the promotion of sport, active life and health, consolidating Picsil's vision as an active agent in social transformation through sport.

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Our future

PICSIL continues to grow as a global brand in different sports, which designs, manufactures and distributes sports products with the compromise of offering quality, performance and innovation.

It makes it keeping faithful to its principles:

Sustainability as a development axis.

Community as a basis for growth.

Accessibility as a purpose to democratize sport.

Technical excellence as a seal of each product.

Our mission is clear: Make the sport an accessible, inspiring and transformative practice for anyone, anywhere in the world. We continue training, innovating and listening, because this has only begun.